This might be stating the obvious for most researchers but I just need to get it out of my system. In user centered design we have long studied users and their environments, networks, gadgets amongst other things. Their information processing, memory, recall and other cognitive abilities were solely measured on their individual brain competencies. In my understanding this is no longer true for most urban users we come across. A lone user with only his brain to assist him on any given task has ceased to exist. What exists now is this combo of a person, his mobile device and his headphones. This seem to have become our new default urban user, I’d like to call it ‘user +’ . Waiting for my flight to Delhi at the Stockholm airport, I could see almost 90% people as our ‘user +’. It is unimaginable to see them doing anything, being any place stripped off these two accessories. We are seeing innumerable virtual services building on the existence of User+, it would be interesting to think of physical products & spaces acknowledging the competencies of these users as well.